About
Us.

AdDing is a Costa Rica-based team connecting commercial strategy, visual judgment, growth, and technical execution.

The people
inside the system.

Different disciplines share the same responsibility: understand the problem, make the work clear, and stay close to the result.

Portrait of Eduardo José Molina Arias

01

Eduardo José Molina Arias

CEO

Eduardo leads strategy and operations at AdDing, drawing on 13 years in digital marketing and business development. His work connects SEO, GEO, automation, and AI with qualified growth opportunities for small and medium-sized businesses in Costa Rica.

Portrait of Pablo Murillo

02

Pablo Murillo

CCO Visual artist / Media creator / IT specialist

With a hybrid profile, Pablo has spent more than 18 years working across visual art, cultural management, media, and technology. His training includes painting, photography, design, computer engineering, and the PHotoESPAÑA Master’s Program. His practice combines conventional media with digital and AI-driven expertise, and his work has been presented in more than 30 exhibitions and projects internationally.

Portrait of Leonardo Caldas

03

Leonardo Caldas

Growth Advisor

Leonardo advises on growth strategy, AI-assisted solutions, and digital marketing for businesses in Guanacaste. With a background in finance and business development, his experience includes lead generation, strategic expansion, and portfolio growth in luxury hospitality.

Built in Costa Rica.
Working beyond it.

AdDing is based in Costa Rica and works remotely with clients across Latin America and beyond.